Krystal
Orehek
B.S. in Marketing, Dec 2025
M.S in Marketing, May 2026
Hello, I am a student at the University of Arizona studying marketing. I plan on pursuing a career in marketing with a focus on strategy. I will utilize my creativity and critical thinking to create marketing strategies that drive results.
I’m a senior at the University of Arizona, graduating in December 2025 with my B.S. in Marketing. I am part of the Accelerated Masters program and will be continuing on to earn my M.S. in Marketing in May 2026. I’ve built experience through roles such as Marketing Associate at Tech Launch Arizona and Assistant Buying with Ross, developing strengths in brand strategy, content creation, and data-driven insights. I am passionate about spreading the message of a brand in creative ways and have a special interest in the entertainment, beauty, and food & beverage industries.
About Me
Key
Skills
Microsoft suite
Google Workspace
Adobe Applications
Canva
Website Design
Social Campaigns
Portfolio
Website Redesign
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Revitalized user interface by creating intuitive, clear navigation
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Integrated both the University of Arizona and the Tech Launch Arizona branding throughout
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Worked closely with marketing, licensing, and leadership teams to refine content
Social Media & Content Marketing
Before
After
9 engagements, 3 reactions, 6 post clicks
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Developed new campaign strategy based on data and research
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Designed engaging visual content focused on bringing humanity to the posts
71 engagements, 16 reactions, 54 post clicks
688%
433%
800%
Increase in engagement
Increase in reactions
Increase in clicks
Adobe Express & InDesign
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Developed new email marketing flyer
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Create eye-catching headlines
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Reduce length of paragraphs to be more concise and easy to read
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Loud call to action & Loud brand image
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Removal of generic imagery which may cause confusion
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Original made in InDesign, new made in Adobe Express